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Giving twenty-one games away free with the machine led to the consumer not needing to buy another game for a few months. The games pack that was a major part of the ST success was also a major part of its eventual failure. If you ask someone in Atari UK, they would say it was because they didn’t embrace gaming enough. If you ask someone from Atari Germany they would tell you it was because the company moved away from its “Jackintosh” DTP routes. I think within the company people have different opinions too. What do you think are the main reasons Atari ultimately failed? Everyone seems to have many different opinions on why Atari is now a shadow of its former self. The pure buzz of producing titles for the technology offered by the Jaguar.
Working with Kellogg’s on a massive Lynx promotion on all their cereal packs.
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Running the music division alongside – we were the home studio PC of choice – so working closely with the varied likes of Chesney Hawkes, Fat Boy Slim and Captain Sensible. Starting ARC, a publisher also selling Amiga and PC versions of the games, so could not be officially Atari recognised, though 100% Atari funded. Putting together the games packs for the ST. Not sure what that says, but it was a young and very lively thriving company at that time and I made many great friends.Ĭould you share with our readers a typical working day at Atari and what your marketing role involved? So OK, it seems my best memories revolve around football and alcohol. The Atari shows and attendance at other shows in Dusseldorf and similar places were always eventful. And the Friday night pub crawls in Windsor and Eton that most of the company went on. The internal Kick Off tournaments we used to run too. Not least the excellent industry football team we had that won tournaments around Europe and formed a great bond between the top floor management and the boys in the warehouse. My fondest memories would be the companionship of a very strong and close knit team at the height of our success. The end period was an extremely hard and painfully slow death of the company as two pieces of exceptional technology, The Lynx and then the Jaguar, failed to achieve the success they deserved due to issues beyond our control (also, no doubt – Ed) and the powerful budgets of the newly mighty Japanese rivals at Nintendo and Sega. Producing the hugely successful Power Pack, which established it as the hottest gaming machine of the period and being on a major high (no doubt – Ed). The initial period was a fabulous up curve, Product Managing the Atari ST. You have to break it down into two sections really. What was it like working for Atari and what is your fondest memory of working for this iconic company?
A publisher I was selling these to asked me to go and work for them and so it started there.
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Meanwhile, I was working with some of the student programmers I had met on the side cranking out game code for conversions. My very first job was selling course books to students at Reading University, and one of my departments was Home Computing, which at the time was a single shelf of books, but quickly built up to an entire bay. The ST, the Lynx, the Jaguar, were all under his remit at one point and he dropped by to answer our questions in one of the most eyeopening interviews we’ve ever had.ĭarryl, your track record in the business is well known, but how exactly did you get the opportunity to enter the video game industry in the first place? Kindly introduced to us by Jordan Freeman of ZOOM Platform, Darryl Still worked on and helped promote some of Atari’s very best hardware. A true retrogaming stalwart/legend graces our blog today.